Of course, every lash artist’s concern after going to a lash academy and learning proper eyelash extension applications is to make money. Question is, how much money can you earn? The answer is, A LOT! The profit in doing eyelash extensions is really BIG because the demand is continuously increasing.
In the lash industry, the profit potential is astronomical. It is even growing as we speak. But just like any kind of business, there are variables and factors you need to look at that affect the money you earn.
The money you make greatly depends on your location. Because the pricing for your services will depend mostly on where you are offering them and the density of lash salons in that area. If there are a lot of lash salons in your area, you have to offer competitive prices for your service. On the other hand, if there are just a few, you can price your services higher because there is less competition.
In addition, the rent for your lash room will also depend on your location. This will also affect how much you charge for your lash services.
Price of Services
How much you charge for your lash services will affect the money you make. But there are factors to consider in the prices of the services you offer.
The usual salary of a lash technician will be based on the price they set for a full set or refills. Your skill level as a lash artist will also affect the pricing along with the location, hours you spend per service, and if you're home-based versus at a lash salon.
It is a common misconception that in order to earn more, you have to charge more. That is wrong especially if you are a beginner. For example, clients or possible clients may choose to go elsewhere if your pricing is higher than other lash salons. If you are just starting, it is best to ask your family and friends for their help. You can practice different lash services on them and ask for their honest feedback. This is also a great way for you to master your skills and your family and friends can post on their social media accounts about the services you provided. A win-win situation!
Number of Services
There are various types of lash extensions and the pricing for each is different, volume lashes are the highest priced and take longer to apply. Classic lash extensions are the least and faster to apply. The extensions used for applying them are also fewer because it follows a 1:1 ratio, 1 extension for 1 natural eyelash. And the whole procedure will take about 1 to 2 hours.
For volume and mega volume eyelash extensions, the ratio of extension to natural lash is different, it can be as high as 15 extensions (or more) to one natural eyelash! Meaning you can apply two to fifteen lash extensions to one natural eyelash. The extensions placed onto a single natural eyelash is known as a fan or volume fan. Creating these fans requires skill and accuracy. The whole procedure can take 1 hour to 4 hours depending on the fullness your client wants to achieve. Due to the skillset and precision needed, volume extensions are more pricey compared to classic lashes.
Another service is Hybrid lash extensions, this is a combination of classic lashes and volume lashes. This is pricier than classic lashes but cheaper than volume lashes.
The type of services you offer will greatly affect the money you earn. But you have to make sure that you can expertly execute and finish the job well to create a better image for you and your business.
Hours of Service
Being a lash technician is flexible. You can work any time and for however long you want. But the hours you spend working are proportional to the money you make.
Here’s an example- let us say you charge $130 for a full set and $60 for refills. And it takes you 2 hours for a full set and 1 hour for a fill.
If you work 5 days a week,
$510 x 5 = $2,550
And if you work 4 weeks a month, your potential total earnings will be
$2,550 x 4 = $10,200
And to calculate your earnings for a year, multiply your weekly earnings by 50 (about 50 weeks minus 2 weeks of vacation).
$2,550 x 50 = $127,500
You could potentially make 6 figures annually!
In reality, the time consumed for each service will depend on your skill level and the type of lash extensions your client wants. The potential for higher income is directly correlated to the time you want to spend working. Many lash technicians choose to continue taking courses even after learning volume, these extra courses often help finetune their knowledge and skill set making them better technicians overall. The more time and effort you spend on your craft the more money you WILL make!
BONUS TIP: Practice, practice, practice. When your skills and precision improve, your speed will greatly improve as well. Meaning you can finish a full set and refill faster, resulting in the opportunity to book more appointments. Plus, you can also increase the pricing for your services once you improve.
Offering training is a nice way to add to your income. If you are someone who loves to share what you know and inspire other aspiring lash artists, we highly suggest offering lash training. Training provides more profit compared to eyelash extensions applications. Just like anything else, there is a cost involved and it takes a long time to do it.
But at the end of the day, teaching other lash artists is very rewarding.
Don’t forget to offer certifications, this is a great way to attract possible students.
The right marketing will help boost your lash salon’s profit and image. To succeed in the lash industry, the products and services you offer should reach your target clients. In order to achieve this, you need a proper marketing strategy.
Create a nice business logo design that you can use for your marketing, especially your digital campaigns. Make sure it is related to the industry you are in and it should be easy to identify.
I highly suggest allocating space in your lash salon or room for your clients to take photos in. Make sure your logo is visible in this area. This is the cheapest way for you to do digital marketing. Your clients will take their photos in this space and post them on their social media accounts.
Before starting any business, it is very important to have a strategy in place. This way you can stick to this plan and help your business grow. It is also a great way to build a solid foundation for your business.
The lash industry is booming and still growing. Competition is tight. But the demand is increasing. That means there is still room for new lash salons and lash technicians. To earn more, all you need to do is to work hard and improve your skills.
For all your lash needs and products, visit Cartel Lash for everything you need, all in one convenient place!